Humans share 98% of their DNA with chimpanzees. That remaining 2% gave us language, music, self-awareness, and the remarkable ability to be completely wrong about ourselves... We build tools for that 2%.
Most of us walk through life with an incomplete picture of ourselves... We overestimate what we know. We misread what we feel. We hear music in our heads that never quite matches what comes out of our mouths.
These aren't character flaws. They're features of a brain built for survival, not self-accuracy. The Dunning-Kruger effect, emotional dysregulation, poor pitch discrimination — these are not signs of weakness. They are starting points.
98%Chimp builds tools grounded in peer-reviewed neuroscience that close the gap between who you think you are and who you actually are. Not with judgment. With curiosity, data, and the occasional humbling dose of reality.
Because adapting, evolving, and thriving starts with seeing yourself clearly.
Every tool we build begins with a mirror... helping you see the gap between perception and reality, so adaptation becomes possible.
Awareness without action is just anxiety. Our tools translate neuroscience into daily habits, feedback loops, and measurable change.
The goal isn't optimization. It's a fuller, more accurate, more human experience of being alive in this particular brain.
Rate your confidence before answering each question, then discover the gap between what you thought you knew and what you actually know. Part game, part mirror... entirely humbling. Science has never been this fun to be wrong about.
The first app combining SAM emotion science with Beck's right-hemisphere audio interventions. Track your emotional state, then receive personalized therapeutic guidance designed to meet you exactly where you are... delivered with the warmth of a human voice.
The brain learns fastest when multiple senses reinforce each other. Unison teaches you to sing on pitch through real-time visual feedback, creating a visual-auditory loop that builds accurate pitch and muscle memory far more effectively than ear training alone.
Stories that build confidence while they lull to sleep. Positive affirmations dissolved into bedtime narratives, played over soft melodies... designed to be started and forgotten. Neuroscience has never sounded this much like a lullaby.
"The first step toward change is awareness. The second step is acceptance."
Nathaniel Branden · The Psychology of Self-Esteem
Neuroscience PhD · Principal Mobile Engineer
McGill University · Founder of DK Derby, BrainFit & Unison
Two careers that looked separate for a long time... and turned out to be the same career all along.
I spent years studying the brain at McGill, then years building software at scale. For a long time those felt like different lives. Then I started noticing the overlap: both fields are fundamentally about information systems, feedback loops, and emergent behavior. One studies the most complex system we know of. The other builds systems.
98%Chimp exists at that intersection. Every product we build draws on peer-reviewed neuroscience, designed by someone who has spent time on both sides of the research table — and who believes deeply that understanding yourself is not a luxury. It's the foundation everything else rests on.
The tools are rigorous because the science demands it. They're human because anything less would miss the point entirely.
Loomi is built with my brothers Soushiant (social scientist) and Shawn (business strategist) — three dads who asked: what if technology could nurture our kids instead of distracting them?
Beyond the products, I host The Falcon & The Whale — a podcast exploring the creative and scientific dimensions of understanding ourselves.
Join the TestFlight beta... be among the first to discover your confidence calibration, and help shape the product before public launch.
No spam, ever. Just a TestFlight invite when you're up.